Our Story 品牌故事

Behind the logo

商标的背后

It’s hard to make a logo that represents a counterfeit ideology. 

为一个山寨意识形态创造一个logo并不是一件容易的事

 

How about a counterfeit logo for a counterfeit ideology?

不如给山寨意识形态打造一个山寨的logo?

To create a counterfeit logo, one has to walk a fine balance to make it just right. The logo can not look too much like the original, yet still should remind people of the original. One needs to play it cool; in order to do so, one has to catch the "spirit" of the original. When we look at the logo of the ”World Internet Conference” which is a real annual event starting in 2014, we must scrutinize the logo to capture its essence. 

创造一个山寨的logo, 首先要把握细腻的分寸。这个logo既不能看上去太像抄袭的对象,但又得使别人想起抄袭的对象。要做到这一点的唯一办法,就是领会“精神”。比如在抄袭2014年开始举办的“互联网大会”的logo的时候,必须先冷静观察来捕获它的精髓。

 

The logic of the design follows the original shape and colour palette, with traditional Chinese ink painting and calligraphy elements, which are the most effectively mainstream elements representative of China.  

 

With a nice touch of bright yellow at the head of the "Chinternet Plus," it almost reads as "Internet Plus," which is an economic strategy and ideology for the Chinese internet, but doesn't have a logo due to its abstract nature; it's what Chinternet Plus has effectively counterfeited. 

​我们的设计理念是按照抄袭对象的形状和色盘的基础上,加以中国水墨和书法这种典型的“中国元素”。在"Chinternet Plus,"的”ch”处点缀一抹黄色,若有若无间,仿佛"Internet Plus," 营造“亲特网+”就是抄袭对象“互联网+”的错觉。

Chinternet Plus

 A Counterfeit Ideology

 

Our Mystery 我们的机密

A trickling deluge of potential

一股潜力的细水洪流

So much can be done with so little. Let your imagination fill the void. Just because something is not visible, does not mean it isn't there. Don't worry.

A simple applause can elicit an overall sense of accomplishment. With the right support, the possibilities are endless. The mystery, is intriguing creativity that gives rise to profound influence. 

 

When you see the invisible, you can do the impossible.

四两拨千斤,让你的想象力来填满空白。只是因为你看不见,并不说明它不在那里。别担心。

一个简单的鼓掌就可以触发整体完整。给于正确的支持,就可以得到无限的可能性。神秘是开启想象力的钥匙。

 

当你看得到倒不见得,你就可以做你做不到的.

 

 

INTRIGUING

CREATIVITY

Blue is depths that man will never come to know

but will foolishly never cease to search for

it is the color that always loads inside of you

Our Goal 我们的目标

How to Sell a counterfeit ideology

如何宣传一个山寨意识形态

Dramatic advertising is never too much to sell a counterfeit ideology. Be heavy on the image; the lighting, cool effects, and background environments are just as important as the product itself. It enhances the product greatly. 

 

The viewer’s eye must not be allowed to rest. Pack as much content as you can into the aesthetic.

 

More is more.

 

推销一个山寨的意识形态的时候浮夸的广告永远不嫌多。图像的包装,光晕,酷炫特效和产品本身一样重要。图像要大声吵闹,这样才能过目不忘。

 

一定不能让观众的眼睛得到休息,尽情地往审美里堆砌内容。

 

多即是多。


 

Our Vision 我们的视角

How do we reach it?

如何抵达?

Technology does not fix everything, but high end technology does. Reality should not hold back your need to project an image. Practical aesthetics alters reality to suit your vision, this practical aesthetic is powered by MeituPic's Smog Auto-correct, which has been freshly released for consumption. Let smog removal give you back your blue sky.

 

Reality is not efficient enough, but your smart APPs are.

技术不能解决所有问题,但高级技术可以。现实不应该拖图像的后腿。实用美学可以替换现实来满足你的视觉。这种使用美学来自于美“图秀秀”的“一键去雾”功能,这个去雾功能将把蓝天还给你的照片。

当现实不够有效的的时候,聪明的智能软件可以帮助现实。

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Our Experience 我们的体验

Cultivating an Emerging Reality

培养一个冉冉升起的现实

The most creative aspect of Chinternet Plus is that it makes the original a counterfeit. In this reality commentary does not just replace the content, here reality serves comments and gets tips.

亲特网+最有原创性的地方就是使原创的东西成为山寨。在这个现实里,评论不止替换了内容本身成为主体,而是现实为了赚取小费在竭力为评论服务。

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